Find out What’s Working.....
Directly from Shop Owners Making It Work!
THURSDAY, OCTOBER 25
What's Working Kick-Off Seminar
Hosted by Rodger Bland, ATRA
We’ll start this year’s Expo off with a bang! As shop owners and ATRA staff present a wide range of topics ranging from social media to the nuts & bolts of discovering your customer’s buying habits – All topics will have one common trait – they are all based on What’s Working in our industry today. Hear from shop owners and managers who are using techniques and procedures that are proven winners that constantly add to their bottom lines!
Rodger Bland, managing editor of GEARS magazine will host these fast paced, engaging sessions that promises to provide you real world solutions that you can begin using as soon as you get back in the shop!
BONUS: Rodger will reveal a program designed to increase your overall sales by 10% in one year. And you don’t have to spend a fortune doing it – in fact, it will cost less than 1% of your current gross sales number – Interested? We thought so! See you Thursday at this year’s What’s Working kick off seminar.
FRIDAY, OCTOBER 26
The Dealer Alternative
Dennis Madden, ATRA
ATRA’s 2011 consumer study showed that an equal number of people prefer the dealer for transmission repair as do those who prefer an independently-owned transmission shop. The 2012 study reveals why these consumers prefer the dealer and offers insight into what these individuals look for and expect from an auto repair shop. Dealer customers are better able to pay for your services and are willing to spend more for quality work. Make them your customer.
Attracting the Dealer Customer
Danny Sanchez, Autoshop Solutions
Danny Sanchez is a 25-year veteran with dealership experience and knows how to attract dealer customers. Penny saver & other conventional advertising won’t cut if you’re trying to attract this group. Learn how to create a message that’ll cause this group to pick up the phone and call.
Bob Spitz, Management Success
Okay, your marketing is working and those dealer customers are beginning to call and stop by with their car. They’re a different group with different expectations. You’ll need the right people with the right skill to turn these leads into customers. Let Bob show you how!
It's Not Just Service
Maylan Newton, ESi
You’re attracting these dealer customers and have the right staff to get ‘em in the door. So far so good. Now you have to provide the right service. Not just good service but great service. Maylan talks about the shop procedures you’ll need to keep these customers coming back for more.
SATURDAY, OCTOBER 27
Eye on the Prize
Art Eastman, Trans Shop Consultants
Art is an ex-Aamco owner and consultant to over 500 shops. He currently helps shop owners sell their business as they look forward to retiring. Too often though, what were once dreams turn to tragedies as the reality of poor business practices catches up with them. Find out how to make and keep a top-notch shop and the things you’ll need to do now so you can retire in comfort.
Maylan Newton, ESi
Creating and maintaining the proper attitude is essential in today’s stressful business climate. Keeping you and your staff in the right attitude is 99% of your potential success in business and life. There are fantastic business opportunities today for those with the spirit and drive to reach for them. Find out how with Maylan on Saturday morning.
SUNDAY, OCTOBER 28
Then and Now
Scott Johnson, Profit Boost
8am-9am What Working Breakfast Sponsored by: and
We’ve talked a lot about the "Dealer Alternative” this weekend – but that’s nothing new to our industry. In fact, independent shops have always been the dealer alternative by default. But what has changed is the customer base at the dealerships – they used to be your customers! Time was, where the majority of people who chose dealerships did so only if their vehicle was under the factory warranty. That’s not the case today. What happened from then to now? You’ll find out, and discover how to recapture that market share and the profits that come with it.
Ready, Set, Action!
Dennis Madden, ATRA
Now it’s time to take the information gained from your Expo experience and put it into an actionable plan that will begin providing the real results that you can see and measure. Follow along as Dennis Madden walks you through a worksheet-driven action plan that you can put to use as soon as you and your team are back in the shop! This is your ROI session and a "must-attend” for all.