• 

  Customer Referrals

  Being listed on the ATRA Shop Finder means that your business has met certain criteria set by the organization. This gives potential customers confidence in your services, as they know they can trust a business endorsed by ATRA. It also sets you apart from competitors who may not have received this endorsement.

  In the ever-competitive business landscape, maintaining a steady influx of customers is paramount. This is where the ATRA Shop Finder comes into play. This online platform has proven to be a game-changer for many businesses. It refers more customers to your business than any other organization. By listing your business on the ATRA Shop Finder, you increase your visibility to potential customers. In turn, this boosts your customer base, leading to enhanced business growth and profitability.

• 

  Expert technical support through ATRA's Online Tech Support Center

  (members-only access)

  Technical Hotline

  As an ATRA member, you have access to our technical hotline whenever you need it. Our team of experienced technicians is available to assist you with any questions or issues you may encounter during a transmission repair job. This on-demand support ensures that you never have to face a problem alone.

  Virtual Training Program

  We also offer a virtual training program specifically designed for transmission repair technicians. Through this program, you can learn how to diagnose and repair different types of transmissions. Our comprehensive training material will help you stay updated with the latest techniques and advancements in the industry.

  Technical Library

  Our technical library contains a vast collection of technical support documents that cover a wide range of transmission problems. You can refer to these documents whenever you encounter a complex issue, and they will guide you in finding the most effective solution. With ATRA, you have access to a wealth of knowledge and resources at your fingertips.

• 

  ATRA Hosted Web Sites

  (Available for members only) 

  ATRA offers several website templates for transmission repair shops for a fraction of the cost of hiring a developer. One time set-up fee of $800 and $25/month. more details

• 

  Nationwide Warranty

  As part of the ATRA community, you'll have access to a vast network of experienced professionals who can offer valuable advice and support as you navigate the world of transmission repair. Our social media presence also offers a platform to connect with other owners, share knowledge, and build relationships.

  At ATRA, we believe in supporting our members and fostering a sense of community among transmission repair shops. That's why we offer the Golden Rule warranty program, where member shops stand behind each other's work. With ATRA, you can trust that other member shops have your back and will provide quality service to your customers.

• 

  Golden Rule Warranty Assist

  ATRA is available to provide members with warranty assistance (when requested) between repairing shops with diagnosis, repair, payment and even inspection services.

• 

  ATRA Certification

  Showcase your expertise and gain recognition in your field by becoming an ATRA Certified Master Technician. With our online testing system, you have the flexibility to get certified on your schedule, as tests are available 24/7/365. Achieve certification in one or all three areas Diagnostician, Chassis and Rebuilder to stand out from the crowd. This prestigious certification not only proves your proficiency but also elevates your visibility. As an ATRA Certified Master Technician, you will receive priority placement on our Shop Finder results page, showcasing your status with the ATRA Certified logo. Make the most of this opportunity to enhance your professional standing and attract more customers. Join the elite group of ATRA Certified Master Technicians and take your career to the next level.

• 

  Networking Opportunities

  As an ATRA member, you have the opportunity to meet and connect with other transmission repair shop owners through our events and conferences. This allows for valuable networking opportunities where you can learn from others' experiences, share your own knowledge, and build relationships with fellow industry professionals.

• 

  Access to Virtual Training Solutions

  At ATRA, we understand the challenges that come with starting a new transmission repair shop. That's why we want to extend our message of support and expertise to help you succeed in this competitive industry.

  Our virtual training programs are designed specifically for transmission repair professionals like you. With detailed lessons on the latest techniques and technologies, our virtual training will keep you up-to-date and sharpen your skills.

• 

  Access to Mitchell1 DIY

  (included with your membership)
  
  

• 

  GEARS Magazine

  GEARS Magazine: Your Source for Powertrain Industry Updates

  Welcome to GEARS Magazine, your go-to source for the latest news and trends in the powertrain industry. We are dedicated to informing you about powertrain repair and business management solutions.

  About Us

  Our magazine is published by a team of experienced professionals who have been working in the power. Train industry for years. With our expertise and knowledge, we strive to provide you with accurate, timely, and relevant information.

  What We Cover

  Here at GEARS Magazine, we cover a wide range of topics related to the powertrain industry. From the latest advancements in transmission technology to tips on improving business operations, we aim to keep you informed on all aspects of the industry. Some of the topics we cover include:

  • Transmission repair and maintenance
  • Automatic and manual transmissions
  • Hybrid and electric powertrain systems
  • Commercial vehicle transmissions
  • Industry events and trade shows
  • Business management solutions for transmission shops

• 

  ATRA Chapters

  The purpose of every chapter-level activity is to improve the business lives of ATRA members within their chapter city and surrounding area. The chapter does this by interfacing with ATRA, ATRA members, local training faculty, and the students.

  These relationships provide training (including best practices) for shop owners, managers, rebuilders, R&R technicians, diagnosticians, and entry-level technicians. The role of the various entities are as follows:

  ATRA: Create the training material for schools and shop staff, as well as methods and procedures for ATRA chapters to complete their projects and activities.

  Chapter: The chapter provides feedback (member needs) to ATRA so as to customize training to access local needs. They work with local schools as a location to deliver the training and to help develop technicians so they are more hirable to ATRA member shops.

  ATRA Member: Member shops relay their needs to the chapters, who then work with ATRA to meet those needs. These needs are, generally, specific to their city/region.

  Schools: The schools provide the training (as defined by ATRA through the chapters) to make students ready to work at a member shop and be productive. They can also provide a venue for other training, such as the annual ATRA seminar, hands-on training, or any other training needs of the chapter members.

  Note: The University Project defines all the activities to support this effort. ATRA+ defines the training curriculum to prepare students for hire into ATRA member shops.

• 

  ATRA Powertrain Expo

  (Discount for ATRA members) ATRA's annual conference includes access to the industry suppliers and educational programs for both the technical and management aspects of running your business. more details

• 

  ATRA Technical Seminars

  (Discount for ATRA members) ATRA produces dozens of technical seminars annually throughout the United States and Canada. Managements seminars are also presented at select Technical Seminars.

• 

  Marketing and Advertising Support

  ATRA offers marketing and advertising support to help member shops promote their businesses. This includes listing your shop on our website and in our directory, as well as access to customizable marketing materials and social media support. We want to help you reach more customers and grow your business.

• 

  Access to Position Papers

  Back up your business choices with these Position Papers containing one or two-page documents that cover the basics of common situations with ATRA’s position, clearly stated.

• 

  Online Marketplace Discounts

  Welcome to our online marketplace store! As a member, you have access to amazing discounts and savings on all products available in our store. Whether you are looking for technical books, management books, sales and marketing tools, or exclusive members-only products, we have it all covered for you. With your membership, you can enjoy great deals on all of our products and elevate your personal or professional development.

• 

  ATRA Member Programs

  ATRA (Automatic Transmission Rebuilders Association) is a non-profit organization that aims to support and promote professional development in the automotive industry. ATRA offers its members multiple services through partnerships with various companies, including Merchant Services such as Credit Card Processing, Consumer Financing, and Shop Management Software. These services are tailored for automotive businesses, providing convenient and efficient solutions to enhance their operations.

  In today's digital age, Credit Card Processing has become essential to running a business. ATRA ensures its members have access to reliable and secure credit card processing services, making it easier for customers to transact with them. By offering this service, ATRA helps its members stay competitive by keeping up with the latest payment trends and technologies

Technical Subscriber — Any individual, partnership, corporation or limited liability company (LLC) having an interest in the automobile repair industry is eligible to be a Technical Subscriber Member of the association. Technical Subscriber Membership is available to businesses in operation at its present location. The minimum term of being in business two years prior to this application does not apply.

Supplier Member — ATRA offers suppliers one thing no one else can. Access to the entire Transmission Rebuilding Industry! When you need to reach the professional automatic transmission repair community, there's no better place to turn than ATRA. Because ATRA is the largest association for transmission professionals in the history of the world!

ATRA offers dozens of ways for you to reach out to your target market. Media exposure is provided to transmission professionals in the U.S. and Canada using GEARS Magazine, Technical Seminars, ATRA's Powertrain Expo and around the world with ATRA Books and the world wide web. So, whether you're looking for a way to reach local transmission centers, or the entire worldwide market, ATRA is your best choice.

For Rebuilder Members only - Golden Rule Acknowledgement — BY MY SIGNATURE, I ACKNOWLEDGE that if we fail to comply with the terms of the Golden Rule Program, we may be involuntarily expelled from Association membership per the directive of the ATRA By-Laws, and held liable for any debts incurred up to that time. We specifically agree to comply with the Golden Rule Warranty Program Terms.

Additional Acknowledgements — Applicant understands and agrees that resignation from membership in the association together with the applicant’s continuing obligation to pay monthly membership fees shall only take effect and cease at the end of the last month during under which all advertisements and promotional materials identifying the applicant as a member of the association (including but not limited to the display of the ATRA logo) ceases to be displayed at the applicant’s place of business, in any local telephone directories, business cards, brochures and/or any other type or kind of promotional communication, material, means or device. *Rates subject to change.

When cancelling a monthly, 3-month, 6-month, or annual subscription, all charges after the period of subscription will be cancelled. You may notify ATRA of your intent to cancel at any time; your cancellation will become effective at the end of your current billing period. You will not receive a refund, prorated or otherwise, for the remainder of the 3, 6, or annual term.

Your subscription access and/or delivery and accompanying subscriber benefits will continue for the remainder of the current month, 3-month, 6-month, or annual billing period.